Nah people do dumb shit all the time
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Drug use rates had way more to do with someone's overall material circumstances, which swamped the effect of TV commercials and celebrity endorsements and so on
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Anyway it's not just DARE, DARE is just the most obvious embarrassing failure It was a long long time ago and I don't think I did a particularly good job but I wrote my undergrad thesis on 20th century American advertising, and the weird detached incestuous world ad men lived in
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