Of course advertising works. $335b got spent on advertising in 2019. You don't spend that amount of money on something that isn't effective.
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And while there may have been some influence at the margins by media -- all the stuff about creating the "positive cultural association" with the cool pot-smoking rebel vs. "negative cultural association" with the fucked-up junkie loser etc. -- it's not the main thing at all
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Drug use rates had way more to do with someone's overall material circumstances, which swamped the effect of TV commercials and celebrity endorsements and so on
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All I know is DARE straight up guaranteed that somebody would offer me drugs at some point during my school years and it NEVER happened; I want a refund
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