The whole thing about advertising is the question of whether it works at all remains surprisingly controversial And even admitting that most serious adults think ads do *something* the question of *how much and how well* they work is shockingly understudied
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I.e. the premise of DARE is that there were totally happy content well-adjusted kids who were "seduced" and "brainwashed" into becoming addicts by sinister "drug pushers" And therefore you needed anti-drug propaganda to counteract the pro-drug propaganda everywhere
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And while there may have been some influence at the margins by media -- all the stuff about creating the "positive cultural association" with the cool pot-smoking rebel vs. "negative cultural association" with the fucked-up junkie loser etc. -- it's not the main thing at all
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