*shrug* They do that I think it's kind of gross, I also think it's rarely actually as successful as everyone hopes it'll be after something like Top Gun Again, the Navy put an absurd amount of money and effort into making and promoting Battleship, to little avail
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Replying to @NATOJew @arthur_affect and
If it were truly voluntary, they wouldn't need to create ad campaigns to sell you on it.
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Replying to @ashleylynch @AlexJThomas and
The whole thing about advertising is the question of whether it works at all remains surprisingly controversial And even admitting that most serious adults think ads do *something* the question of *how much and how well* they work is shockingly understudied
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Replying to @arthur_affect @ashleylynch and
And in fact the most simplistic view of advertising that's the most supported by evidence -- simply hearing something or seeing something over and over again must have a positive effect, at least compared to not knowing it exists at all -- makes this debate most pointless
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Replying to @arthur_affect @ashleylynch and
Since viewing advertising through that lens is the strongest version of Truffaut's Maxim -- showing that the military exists at all in a movie, even in the most didactic possible movie where the narrator tells you they're all baby-killing bastards, is "pro-military"
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Replying to @arthur_affect @ashleylynch and
Like the people who argue the perverse thesis that DARE may have increased drug use simply by telling kids that recreational drugs existed, keeping them in front of mind by talking about them all the time, and if they had to tell you not to use them they must be desirable
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Replying to @AlexJThomas @ashleylynch and
The US government created a whole program specifically designed to create media propaganda to get kids to stop using drugs that had no discernible impact on rates of drug use (if anything showing a slight increase over that time period) So at the very least it's a complex topic
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At the very least it's a demonstration that the US federal government has pretty bad judgment about what does and doesn't work when trying to influence youth culture through popular media!
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