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arthur_affect's profile
Arthur Chu
Arthur Chu
Arthur Chu
Verified account
@arthur_affect

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Arthur ChuVerified account

@arthur_affect

Mad genius, comedian, actor, and freelance voiceover artist broadcasting from the distant shores of Lake Erie (he/him)

Broadview Heights, Ohio
arthur-chu.com
Joined August 2009

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    1. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @ashleylynch @AlexJThomas and

      The whole thing about advertising is the question of whether it works at all remains surprisingly controversial And even admitting that most serious adults think ads do *something* the question of *how much and how well* they work is shockingly understudied

      2 replies 2 retweets 24 likes
    2. Ashley Lynch™  ✂️ 🎬‏ @ashleylynch 3 Oct 2020
      Replying to @arthur_affect @AlexJThomas and

      Of course advertising works. $335b got spent on advertising in 2019. You don't spend that amount of money on something that isn't effective.

      3 replies 0 retweets 3 likes
    3. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @ashleylynch @AlexJThomas and

      Nah people do dumb shit all the time

      2 replies 2 retweets 31 likes
    4. Ashley Lynch™  ✂️ 🎬‏ @ashleylynch 3 Oct 2020
      Replying to @arthur_affect @AlexJThomas and

      That's weak, Arthur, and you know it.

      1 reply 0 retweets 5 likes
    5. This Tweet is unavailable.
    6. Ashley Lynch™  ✂️ 🎬‏ @ashleylynch 3 Oct 2020
      Replying to @NATOJew @arthur_affect and

      All advertising is about convincing people they're incomplete, which is alarmingly easy to do, and tying whatever your selling to an emotion of that seems like it will fill that hole. You don't need to be neutral on the product.

      1 reply 0 retweets 7 likes
    7. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @ashleylynch @AlexJThomas and

      Yes, I am in fact very familiar with the artistic narrative structure of how a commercial works I am also one of the people who's deeply skeptical the whole thing isn't just a giant bubble that keeps itself inflated because to a shocking degree no one really knows anything

      2 replies 1 retweet 17 likes
    8. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @ashleylynch and

      It's a repeated observation that there's almost NO correlation between ad campaigns that win awards and the actual sponsor's performance before and after the ad campaign was run In fact in a few notorious cases they got the award right before the company collapsed

      3 replies 2 retweets 12 likes
    9. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @ashleylynch and

      My opinion, which is a completely lay opinion but I think is still more informed than the average person's opinion, is that, as The Simpsons put it, most advertising's effect is "superliminal" and very little is "subliminal" "Hey! You! Join the Navy!" "Okay"

      3 replies 1 retweet 16 likes
    10. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @ashleylynch and

      I.e. most of the effect of advertising is to tell people who have some inclination to do something that there is an opportunity to do something That's like 97% of it, the rest of it is bullshit that advertising professionals wax poetic about to scam their clients

      1 reply 1 retweet 13 likes
      Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @ashleylynch and

      I.e. the stuff every client (including gigantic clients like the government) wants to hear about is "subliminal" stuff, magic stuff -- "Can I create an unconscious association between my brand of beer and the concept of sex with attractive women?" But there's no data backing it

      2:33 AM - 3 Oct 2020
      • 1 Retweet
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      • Cyrus @ vax adventures, or advaxtures Ami Bebbington Horrible Checkers Lad Appreciator beachdude Black Trans Lives Matter Crisis! At the PTA zoom anti colonialism queer Vapor Weyve Arthur Chu
      1 reply 1 retweet 8 likes

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