If it were truly voluntary, they wouldn't need to create ad campaigns to sell you on it.
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Replying to @ashleylynch @AlexJThomas and
The whole thing about advertising is the question of whether it works at all remains surprisingly controversial And even admitting that most serious adults think ads do *something* the question of *how much and how well* they work is shockingly understudied
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Replying to @arthur_affect @AlexJThomas and
Of course advertising works. $335b got spent on advertising in 2019. You don't spend that amount of money on something that isn't effective.
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Replying to @ashleylynch @AlexJThomas and
Nah people do dumb shit all the time
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Replying to @arthur_affect @AlexJThomas and
That's weak, Arthur, and you know it.
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Replying to @NATOJew @arthur_affect and
All advertising is about convincing people they're incomplete, which is alarmingly easy to do, and tying whatever your selling to an emotion of that seems like it will fill that hole. You don't need to be neutral on the product.
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Replying to @ashleylynch @AlexJThomas and
Yes, I am in fact very familiar with the artistic narrative structure of how a commercial works I am also one of the people who's deeply skeptical the whole thing isn't just a giant bubble that keeps itself inflated because to a shocking degree no one really knows anything
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Replying to @arthur_affect @ashleylynch and
It's a repeated observation that there's almost NO correlation between ad campaigns that win awards and the actual sponsor's performance before and after the ad campaign was run In fact in a few notorious cases they got the award right before the company collapsed
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Replying to @arthur_affect @ashleylynch and
My opinion, which is a completely lay opinion but I think is still more informed than the average person's opinion, is that, as The Simpsons put it, most advertising's effect is "superliminal" and very little is "subliminal" "Hey! You! Join the Navy!" "Okay"
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I.e. most of the effect of advertising is to tell people who have some inclination to do something that there is an opportunity to do something That's like 97% of it, the rest of it is bullshit that advertising professionals wax poetic about to scam their clients
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Replying to @arthur_affect @ashleylynch and
I.e. the stuff every client (including gigantic clients like the government) wants to hear about is "subliminal" stuff, magic stuff -- "Can I create an unconscious association between my brand of beer and the concept of sex with attractive women?" But there's no data backing it
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