*shrug* They do that I think it's kind of gross, I also think it's rarely actually as successful as everyone hopes it'll be after something like Top Gun Again, the Navy put an absurd amount of money and effort into making and promoting Battleship, to little avail
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My opinion, which is a completely lay opinion but I think is still more informed than the average person's opinion, is that, as The Simpsons put it, most advertising's effect is "superliminal" and very little is "subliminal" "Hey! You! Join the Navy!" "Okay"
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I.e. most of the effect of advertising is to tell people who have some inclination to do something that there is an opportunity to do something That's like 97% of it, the rest of it is bullshit that advertising professionals wax poetic about to scam their clients
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Ads don't win awards for effectiveness. The win awards based on what other people in advertising thought was most creative. That's like saying the film that wins the Oscar for best picture is actually THE best movie of that year.
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Not even that, it's like saying the best picture Oscar is also the highest grossing movie of the year.
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