Oh sure, the film itself doesn't lean very heavily on it. The military aspect is tangental at best. But USAF and Disney still partnered to create a huge recruitment drive off the back of the character and film to get young women into the Air Force.
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It's a repeated observation that there's almost NO correlation between ad campaigns that win awards and the actual sponsor's performance before and after the ad campaign was run In fact in a few notorious cases they got the award right before the company collapsed
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My opinion, which is a completely lay opinion but I think is still more informed than the average person's opinion, is that, as The Simpsons put it, most advertising's effect is "superliminal" and very little is "subliminal" "Hey! You! Join the Navy!" "Okay"
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