Well, the date is kind of irrelevant. Still one of the greatest successes the military has seen from a Hollywood film was Top Gun in 1986. Enlistment went up 250% after that movie. They had guys waiting outside theaters to sign up 18 year olds.
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Replying to @ashleylynch @AlexJThomas and
The whole thing about Captain Marvel deliberately referencing and mimicking Top Gun is that Carol's arc in the movie is the exact opposite of Maverick's in Top Gun She does *not* learn to be part of a team and put the mission first, she learns the exact opposite
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Replying to @arthur_affect @AlexJThomas and
Oh sure, the film itself doesn't lean very heavily on it. The military aspect is tangental at best. But USAF and Disney still partnered to create a huge recruitment drive off the back of the character and film to get young women into the Air Force.
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Replying to @ashleylynch @AlexJThomas and
*shrug* They do that I think it's kind of gross, I also think it's rarely actually as successful as everyone hopes it'll be after something like Top Gun Again, the Navy put an absurd amount of money and effort into making and promoting Battleship, to little avail
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Replying to @NATOJew @arthur_affect and
If it were truly voluntary, they wouldn't need to create ad campaigns to sell you on it.
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Replying to @ashleylynch @AlexJThomas and
The whole thing about advertising is the question of whether it works at all remains surprisingly controversial And even admitting that most serious adults think ads do *something* the question of *how much and how well* they work is shockingly understudied
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Replying to @arthur_affect @AlexJThomas and
Of course advertising works. $335b got spent on advertising in 2019. You don't spend that amount of money on something that isn't effective.
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Replying to @ashleylynch @AlexJThomas and
Nah people do dumb shit all the time
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Replying to @arthur_affect @ashleylynch and
People spend billions of dollars on remedies for their own personal debilitating health problems that are literally proven not to work and are well known for not working
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(They may do so because of advertising! But the advertising telling them it doesn't work may perversely contribute! It's complicated!)
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