I don't remember the military pigbacking on that movie for a massive recruitment drive.
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Replying to @AlexJThomas @arthur_affect and
Well, the date is kind of irrelevant. Still one of the greatest successes the military has seen from a Hollywood film was Top Gun in 1986. Enlistment went up 250% after that movie. They had guys waiting outside theaters to sign up 18 year olds.
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Replying to @ashleylynch @AlexJThomas and
The whole thing about Captain Marvel deliberately referencing and mimicking Top Gun is that Carol's arc in the movie is the exact opposite of Maverick's in Top Gun She does *not* learn to be part of a team and put the mission first, she learns the exact opposite
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Replying to @arthur_affect @AlexJThomas and
Oh sure, the film itself doesn't lean very heavily on it. The military aspect is tangental at best. But USAF and Disney still partnered to create a huge recruitment drive off the back of the character and film to get young women into the Air Force.
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Replying to @ashleylynch @AlexJThomas and
*shrug* They do that I think it's kind of gross, I also think it's rarely actually as successful as everyone hopes it'll be after something like Top Gun Again, the Navy put an absurd amount of money and effort into making and promoting Battleship, to little avail
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Replying to @NATOJew @arthur_affect and
If it were truly voluntary, they wouldn't need to create ad campaigns to sell you on it.
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Replying to @ashleylynch @AlexJThomas and
The whole thing about advertising is the question of whether it works at all remains surprisingly controversial And even admitting that most serious adults think ads do *something* the question of *how much and how well* they work is shockingly understudied
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Yup I do love it, actually, and I greatly dislike movie reviews of the form "By portraying this thing you have increased the societal prevalence of this thing and harmed society"
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Replying to @arthur_affect @AlexJThomas and
Yeah. Shocking how few people follow up their horror movies with sawing people in half. Etc Reductive contagion models of media definitely leave a lot out.
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