I don't remember the military pigbacking on that movie for a massive recruitment drive.
-
-
This Tweet is unavailable.
-
Replying to @AlexJThomas @arthur_affect and
Well, the date is kind of irrelevant. Still one of the greatest successes the military has seen from a Hollywood film was Top Gun in 1986. Enlistment went up 250% after that movie. They had guys waiting outside theaters to sign up 18 year olds.
1 reply 0 retweets 5 likes -
Replying to @ashleylynch @AlexJThomas and
The whole thing about Captain Marvel deliberately referencing and mimicking Top Gun is that Carol's arc in the movie is the exact opposite of Maverick's in Top Gun She does *not* learn to be part of a team and put the mission first, she learns the exact opposite
1 reply 3 retweets 48 likes -
Replying to @arthur_affect @AlexJThomas and
Oh sure, the film itself doesn't lean very heavily on it. The military aspect is tangental at best. But USAF and Disney still partnered to create a huge recruitment drive off the back of the character and film to get young women into the Air Force.
1 reply 2 retweets 13 likes -
Replying to @ashleylynch @AlexJThomas and
*shrug* They do that I think it's kind of gross, I also think it's rarely actually as successful as everyone hopes it'll be after something like Top Gun Again, the Navy put an absurd amount of money and effort into making and promoting Battleship, to little avail
2 replies 1 retweet 25 likes -
This Tweet is unavailable.
-
Replying to @NATOJew @arthur_affect and
If it were truly voluntary, they wouldn't need to create ad campaigns to sell you on it.
1 reply 1 retweet 9 likes -
Replying to @ashleylynch @AlexJThomas and
The whole thing about advertising is the question of whether it works at all remains surprisingly controversial And even admitting that most serious adults think ads do *something* the question of *how much and how well* they work is shockingly understudied
2 replies 2 retweets 24 likes -
Replying to @arthur_affect @ashleylynch and
And in fact the most simplistic view of advertising that's the most supported by evidence -- simply hearing something or seeing something over and over again must have a positive effect, at least compared to not knowing it exists at all -- makes this debate most pointless
1 reply 1 retweet 9 likes
Since viewing advertising through that lens is the strongest version of Truffaut's Maxim -- showing that the military exists at all in a movie, even in the most didactic possible movie where the narrator tells you they're all baby-killing bastards, is "pro-military"
-
-
Replying to @arthur_affect @ashleylynch and
Like the people who argue the perverse thesis that DARE may have increased drug use simply by telling kids that recreational drugs existed, keeping them in front of mind by talking about them all the time, and if they had to tell you not to use them they must be desirable
0 replies 1 retweet 12 likesThanks. Twitter will use this to make your timeline better. UndoUndo
-
Loading seems to be taking a while.
Twitter may be over capacity or experiencing a momentary hiccup. Try again or visit Twitter Status for more information.