Did people hot-take this hard on Soldier with Kurt Russell? "It's still called Soldier! It still makes it seem cool and badass that he's a soldier! It's not REALLY as anti-authority as it COULD be!" Come on
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Since viewing advertising through that lens is the strongest version of Truffaut's Maxim -- showing that the military exists at all in a movie, even in the most didactic possible movie where the narrator tells you they're all baby-killing bastards, is "pro-military"
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Like the people who argue the perverse thesis that DARE may have increased drug use simply by telling kids that recreational drugs existed, keeping them in front of mind by talking about them all the time, and if they had to tell you not to use them they must be desirable
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