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arthur_affect's profile
Arthur Chu
Arthur Chu
Arthur Chu
Verified account
@arthur_affect

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Arthur ChuVerified account

@arthur_affect

Mad genius, comedian, actor, and freelance voiceover artist broadcasting from the distant shores of Lake Erie (he/him)

Broadview Heights, Ohio
arthur-chu.com
Joined August 2009

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    1. Ashley Lynch™  ✂️ 🎬‏ @ashleylynch 3 Oct 2020
      Replying to @arthur_affect @AlexJThomas and

      I don't remember the military pigbacking on that movie for a massive recruitment drive.

      0 replies 1 retweet 3 likes
    2. This Tweet is unavailable.
    3. Ashley Lynch™  ✂️ 🎬‏ @ashleylynch 3 Oct 2020
      Replying to @AlexJThomas @arthur_affect and

      Well, the date is kind of irrelevant. Still one of the greatest successes the military has seen from a Hollywood film was Top Gun in 1986. Enlistment went up 250% after that movie. They had guys waiting outside theaters to sign up 18 year olds.

      1 reply 0 retweets 5 likes
    4. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @ashleylynch @AlexJThomas and

      The whole thing about Captain Marvel deliberately referencing and mimicking Top Gun is that Carol's arc in the movie is the exact opposite of Maverick's in Top Gun She does *not* learn to be part of a team and put the mission first, she learns the exact opposite

      1 reply 3 retweets 48 likes
    5. Ashley Lynch™  ✂️ 🎬‏ @ashleylynch 3 Oct 2020
      Replying to @arthur_affect @AlexJThomas and

      Oh sure, the film itself doesn't lean very heavily on it. The military aspect is tangental at best. But USAF and Disney still partnered to create a huge recruitment drive off the back of the character and film to get young women into the Air Force.

      1 reply 2 retweets 13 likes
    6. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @ashleylynch @AlexJThomas and

      *shrug* They do that I think it's kind of gross, I also think it's rarely actually as successful as everyone hopes it'll be after something like Top Gun Again, the Navy put an absurd amount of money and effort into making and promoting Battleship, to little avail

      2 replies 1 retweet 25 likes
    7. This Tweet is unavailable.
    8. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @AlexJThomas @ashleylynch and

      The reason I brought up Battleship is having read an article doing a postmortem on why that ridiculous movie was made at all, with the thesis that trying to boost recruitment numbers is the justification given to Congress for DoD involvement in Hollywood, but it doesn't hold up

      3 replies 1 retweet 6 likes
    9. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @AlexJThomas and

      At least, it's not a rational return on investment, whatever bumps in recruitment they get here and there aren't actually reflected by the relative amount of money and effort they spent on whatever media property The whole thing isn't really a rational exercise on their part

      1 reply 1 retweet 7 likes
    10. This Tweet is unavailable.
      Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @AlexJThomas @ashleylynch and

      *shrug* I'd have to see numbers that show they actually did get a spike of applicants to join the Air Force because of the movie in order to agree that the movie was a net harm to the world to the degree its haters argue it was

      2:13 AM - 3 Oct 2020
      • 1 Retweet
      • 4 Likes
      • Cyrus @ vax adventures, or advaxtures Black Trans Lives Matter Kingshanking Vorg Vapor Weyve Arthur Chu
      2 replies 1 retweet 4 likes
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        2. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
          Replying to @arthur_affect @AlexJThomas and

          The assumption that it MUST have been a good investment -- the movie made a billion dollars, the Air Force made tie-in recruiting ads for it, therefore they MUST have had a spike of applicants -- is the kind of childish view of media cause-and-effect I dislike

          1 reply 1 retweet 8 likes
        3. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
          Replying to @arthur_affect @AlexJThomas and

          It's not all that different from moral guardians who wanted to ban smoking in movies because tobacco companies like it and it makes kids smoke, etc.

          0 replies 1 retweet 5 likes
        4. End of conversation
        1. Ashley Lynch™  ✂️ 🎬‏ @ashleylynch 3 Oct 2020
          Replying to @arthur_affect @AlexJThomas and

          From the military perspective though, it's less of creating one off spikes as it is a constant drumbeat. But when the right movie comes along, they'll absolutely tie recruitment to it. Hell, they did it for Independence Day 2.https://www.youtube.com/watch?v=584zj5YryYI …

          0 replies 0 retweets 1 like
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        2. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
          Replying to @AlexJThomas @ashleylynch and

          No, I argue that the criticism should be rooted in actual analysis of how recruitment figures were actually affected by the release of Captain Marvel, or how recruitment tracks the release of "pro-military" blockbusters generally My impression is the correlation is weak

          1 reply 1 retweet 5 likes
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