Did people hot-take this hard on Soldier with Kurt Russell? "It's still called Soldier! It still makes it seem cool and badass that he's a soldier! It's not REALLY as anti-authority as it COULD be!" Come on
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Replying to @arthur_affect @AlexJThomas and
I don't remember the military pigbacking on that movie for a massive recruitment drive.
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Replying to @AlexJThomas @arthur_affect and
Well, the date is kind of irrelevant. Still one of the greatest successes the military has seen from a Hollywood film was Top Gun in 1986. Enlistment went up 250% after that movie. They had guys waiting outside theaters to sign up 18 year olds.
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Replying to @ashleylynch @AlexJThomas and
The whole thing about Captain Marvel deliberately referencing and mimicking Top Gun is that Carol's arc in the movie is the exact opposite of Maverick's in Top Gun She does *not* learn to be part of a team and put the mission first, she learns the exact opposite
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Replying to @arthur_affect @AlexJThomas and
Oh sure, the film itself doesn't lean very heavily on it. The military aspect is tangental at best. But USAF and Disney still partnered to create a huge recruitment drive off the back of the character and film to get young women into the Air Force.
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Replying to @ashleylynch @AlexJThomas and
*shrug* They do that I think it's kind of gross, I also think it's rarely actually as successful as everyone hopes it'll be after something like Top Gun Again, the Navy put an absurd amount of money and effort into making and promoting Battleship, to little avail
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Replying to @AlexJThomas @ashleylynch and
The reason I brought up Battleship is having read an article doing a postmortem on why that ridiculous movie was made at all, with the thesis that trying to boost recruitment numbers is the justification given to Congress for DoD involvement in Hollywood, but it doesn't hold up
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Replying to @arthur_affect @AlexJThomas and
At least, it's not a rational return on investment, whatever bumps in recruitment they get here and there aren't actually reflected by the relative amount of money and effort they spent on whatever media property The whole thing isn't really a rational exercise on their part
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It's mostly that military personnel like being positively portrayed in movies, and like being on movie sets, and see the whole movie thing as a perk for its own sake that people fight over as a benefit of their position It's not a very effective Machiavellian plan
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