I really feel like this is the kind of thing people deliberately have to reach to *not* get because of the Girl Power thing Like it's *extra important* we critique anything that looks liberal feminist *extra hard*
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At least, it's not a rational return on investment, whatever bumps in recruitment they get here and there aren't actually reflected by the relative amount of money and effort they spent on whatever media property The whole thing isn't really a rational exercise on their part
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It's mostly that military personnel like being positively portrayed in movies, and like being on movie sets, and see the whole movie thing as a perk for its own sake that people fight over as a benefit of their position It's not a very effective Machiavellian plan
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Battleship....was not Captain Marvel....there's a difference between hopping on a movie that sounds ridiculous because the Department has no sense of what a good movie is and hopping onto a much more sinister package that airs recuritment ads before the superhero movie.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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Well, as far as I know they've stopped directly trying to finance films. But Battleship was also one of a HUGE slate of films where every board game got optioned and was being developed for a movie. Ridley Scott was going to do a Monopoly movie.
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Battleship was one of the only one of those movies to get out of the gate. And ironically it was actually a big success, just not in America.
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