Here's a fun thought experiment -- which current big tech company do you think will eventually, a hundred years from now, lose control of their trademark and have it genericized
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Like, they obviously weren't going to do it anymore at that point, but when they were a real operating music label creating something like the iTunes store is obviously something Apple Records *could* have done as part of their business, and now it was impossible to do so
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So I'm wholly in favor of Steve Jobs having to cough up whatever ridiculous nine-digit amount of money it was to pay them off to stop the lawsuits once and for all
End of conversation
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yeah, the decent rule of thumb is "could a normal customer be confused about this" and the eventual deal that brought Beatles music onto iTunes showcased that the average customer was indeed extremely easily confused by the interaction between Apple and Apple
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