Here's a fun thought experiment -- which current big tech company do you think will eventually, a hundred years from now, lose control of their trademark and have it genericized
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And as silly as it seems to those of us who don't remember Apple Records actually doing anything other than milking money off of trademark lawsuits since before we were born, creating iTunes was pretty obviously a blatant violation of the deal
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Like, they obviously weren't going to do it anymore at that point, but when they were a real operating music label creating something like the iTunes store is obviously something Apple Records *could* have done as part of their business, and now it was impossible to do so
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The reason one of the original Mac system sounds was called "Sosumi"
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Trademark actually requires extremely agressive enforcement. Its not like copyright where its basically guaranteed unless you willfully give it up. You can very easlly lose a trademark due to lax enforcement.
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