Here's a fun thought experiment -- which current big tech company do you think will eventually, a hundred years from now, lose control of their trademark and have it genericized
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And the only reason either of them was allowed to call themselves "Apple" in the first place is that neither of them was in the business of selling actual apples -- you can't take an already-generic common noun for the actual product and make that your trademark
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(Famously, Apple Records was arguably far too aggressive with their enforcement of this deal, suing Apple Computer every time they did anything even tangentially related to music, like making it possible for a Macintosh to play MIDI files But you know, fuck Steve Jobs)
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