Here's a fun thought experiment -- which current big tech company do you think will eventually, a hundred years from now, lose control of their trademark and have it genericized
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Cf. the Apple vs. Apple legal dispute, where Apple Records and Apple Computer agreed they could both be called "Apple" as long as they stuck to their respective fields of music and computing and neither one tried to poach on the other
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And the only reason either of them was allowed to call themselves "Apple" in the first place is that neither of them was in the business of selling actual apples -- you can't take an already-generic common noun for the actual product and make that your trademark
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Companies being idiots is why you will occasionally see a crap legal demand from one company to another, demanding that they change the name of something to avoid trade confusion. But you search the TM database, and the 1st company's marks don't cover what the 2nd company does.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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