If you buy an edition of Goblet of Fire or Half-Blood Prince published after 2004, you will find that the word "Enervate" for the Reviving Spell has been replaced by "Rennervate"
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Like, say, in 1985 the final game in Infocom's "Enchanter trilogy" of text adventure games, the sequel to Enchanter and Sorcerer, was going to be named "Mage" But the suits forced them to change it to "Spellbreaker" because "No one knows what a 'mage' is"
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Nowadays that would be an absurd thing to say, when marketing *anything*, much less specifically marketing a work of fantasy to an audience of video game players We don't realize how much things have changed and how relatively quickly they have
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Oh yeah, absolutely. But like, the key thing is that I think a big part of Rowling's initial success, ironically, is that she just sort of looted the clichés of old fairy tales and esoterica *without even trying to build anything like a world that made internal sense*.
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Worldbuilding was & remains a huge focus in a lot of genre fantasy, and part of that was the dogma that your world has to be both original & make sense - it led to both a lot of works where there was a strong pressure to come up with weirdo random beasts & avoid "out there" stuff
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