We can probably compare and contrast the case of Aaron Coleman with that of Alvin Greene, just ten years ago Alvin Greene, like Coleman, was ALSO a creepy weirdo who won an upset in the primariesagainst the Dem establishment candidate, for one of South Carolina's senate seats
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Honestly the best explanation, barring fraud, is just the "normal name hypothesis" You get a lot of people who feel like voting on something despite their low level of knowledge or investment, they just vote for whoever has the most "normal" name
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Or, you know, if people want to protest vote against someone they don't like, they're psychologically much more likely to do it if the unknown challenger has a "generic" name so they can imagine their protest vote is going to a "generic politician"
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