The use of "x" as this sort of cultural signal of "non-binariness" is this highly specific thing from a highly specific (English-speaking) subculture that doesn't really make sense to the rest of the world See also the word "womxn" https://twitter.com/mollycrabapple/status/1293261059495690242 …
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There's a perfectly good gender-neutral ending in Spanish (-e) and there's really no good reason why you can't just make it "Latines"
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There's another practical reason for it, which is that often when groups like non-binaries start trying to come up with new terms for themselves people will start trying to go "Well that's confusing because it looks like you mean something else!"
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You end up with this funnelling effect where people try to find terms that haven't been used before or aren't too similar to other terms to avoid that, and in English, the bottom of that funnel is X because no one uses it.
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