You're assumption she needs to improve 
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any writer (or other artists and creative people) worth their salt always strives to improve themselves. That is what criticism is ultimatively about. Failing that her recent performances were abysmal compared to every other writer .https://variety.com/2020/film/news/jk-rowling-book-sales-harry-potter-1234708777/ …
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Funny because I've seen things that say her sales are not affected. Depends which source you look at.
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The Guardian article just says that children's book sales went up in general due to COVID-19 and has a quote that HP is "still a bestseller" but avoids making any specific comment about the percentage change in HP's sales
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Because the data showing HP's sales have not kept up with the increase in sales of other books is correct They're just reduced to weak arguments that only sound strong if you leave out the context "But the numbers did go up!"
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But a lot of her books have been around awhile, so probably just the same as other writers.
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except most if not all other writers did a lot better than her, thats the entire point.
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No the point is if her books have been around awhile then they will sell less, that is the same with all authors. The hit of 1995 is not going to be the hit of 2020
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Do you think JK Rowling is the only author in the world with books still in print from before a few years ago
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No that wasn't my point though
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If the discrepancy were just between old books and new ones no one would have noticed JKR's figures sticking out
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