I literally did my college history thesis on this quote from the President of GM in the 1950s, "Who is a consumer? Show me a consumer" About advertising and marketing leading to a new identity formation among the American public in the postwar era etc etc It wasn't that greathttps://twitter.com/arthur_affect/status/1271730272631848960 …
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That's the whole point of my favorite part of The Grapes of Wrath To paraphrase, "A Red is any sumbitch who just wants a bigger paycheck without providing additional value to the customer" "Well then, hell, I'm a Red! Everyone's a Red!"
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