It's just now they have to market to an audience not an agent, who takes a cut, to go to a publisher, who takes a cut, to print, which costs money, etc.
The inspiring ending to this story is that your book is in fact available for free but it's SO GOOD that it goes viral nationally, you became famous, and it makes millions of dollars This is not going to happen
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The only sales you are EVER going to get is that brief week of maybe fifty or sixty people "checking out" your book, and whether you make ANY money from this is entirely dependent on whether they can find the free version within a few minutes of Googling or not
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And, yes, probably less than half of those fifty or sixty will actually pony up ten bucks for your book when they find out it happens not to be easily accessible for free But that's the actual money you get in your pocket, that's your revenue stream
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