Tell that to any author struggling to make ends meet and who learns thousands of copies of their work has been pirated. It absolutely does have an impact and we lose authors to this all the time. It costs indie authors thousands to publish and stealing at any level is a loss.
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But instead the brief flurry of downloads during their 15 minutes of online fame is all free downloads shared illicitly on Vimeo or wherever and they get bupkis
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The number of downloads is, indeed, *higher*than the number of people who would've rented if piracy didn't exist That much is certainly true But the latter number is not zero And the amount of money they get from the higher number of downloads IS zero so who the fuck cares
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