ESRB doesnt play the games, they get sent like a montage vid of a "representative chunk" of gameplay
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I assume that if you're making a game that could plausibly get an AO rating, you're hoping for an AO rating. Otherwise, you don't want an MA if you're marketing to kids, which is easy enough, and you do if you're trying to say 'not for kids!'
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Well the usual take is that the highest rating level is pointless - if it breaks all the rules for the lower levels then you might as well not submit it at all and save your money
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Yeah. Unlike in movies where filmmakers want to avoid an R, a lot of games just go out with an M expectation. Almost a badge of honor. AO used to be the kiss of death, but with steam, et. al. not even that matters.
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It's gone back and forth in movies, a lot of movies back in the day intentionally went for R to avoid getting pegged as a "family film", but the pendulum may have swung around on that as the demographics of who even goes to see movies in theaters changes
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