Can something "commercial" be as unique and personal and weird as an "indie" game though?
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Yes, just with a bigger budget. Look at the oevre of Michael Jackson, for example. That's far weirder and more genre-bending than 99.9% of guitar/bass/drum indie bands, while still being promoted like straightforward pop music.
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This is something that gets run up against a lot in film too: for a long, long time the live-action Teenage Mutant Ninja Turtles movie was by far the most successful "indie" film ever made.
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