Trump is able to set media narratives because he's the president. I see ppl saying the press shouldn't let him do that but...being president gives you a lot of power. 1
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The part I'm less sure of is the extent to which other media would fill the gaps if say, CNN and the New York Times did a better job.
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The typical viewer had tons of options; if you didn't like what they were putting out, you could go somewhere else (and a lot did).
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Like it's hard to exaggerate how much the election was framed as focusing on Hillary's scandals and problems for months while Trump kept making inroads as the "anti-Hillary", until people went "Oh shit" sometime in April
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