I'm gonna be real with you all As big a part of my childhood as Star Wars was, I am always going to be super pissed that those stupid movies took over May 4th as a date because of a stupid pun Look up the May 4th Movement you philistineshttps://en.wikipedia.org/wiki/May_Fourth_Movement …
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Ugh, I was in that Facebook group and I had no idea about the erasure :(
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I can't help observing that it really took off after 2012, when Disney bought Lucasfilm, which suggests it was popularized through top-down marketing; there's something apropos about a megacorporate marketing ploy overrunning an anti-imperialist protest.https://trends.google.com/trends/explore?date=all&geo=US&q=%22may%20the%20fourth%22 …
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Yeah the first OFFICIAL celebration of "Star Wars Day" was Disney doing it at their theme parks in 2013
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You'd think November 17th would work better, since that's Life Day.
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note the date: this was not long before Disney took over. There were already leadership changes going on before that. I think it is a big marketing stunt. I celebrate the month (lots of star wars out this month). But all those sales weren't always a thing.
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