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arthur_affect's profile
Arthur Chu
Arthur Chu
Arthur Chu
Verified account
@arthur_affect

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Arthur ChuVerified account

@arthur_affect

Mad genius, comedian, actor, and freelance voiceover artist broadcasting from the distant shores of Lake Erie (he/him)

Broadview Heights, Ohio
arthur-chu.com
Joined August 2009

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    1. Noah Berlatsky‏Verified account @nberlat 27 Apr 2020

      Spielberg is credited with inventing the blockbuster...but Gone With the Wind is still the best selling film of all time, right?

      9 replies 0 retweets 12 likes
      Show this thread
    2. σႦʂιԃιαɳ #resist  🇦🇺 🇬🇧 🇳🇿‏ @obsidian_andy 27 Apr 2020
      Replying to @nberlat

      The term Blockbuster was first used in 1943, and GWTW came in '39. I'd say it was hyperbole to suggest Spielberg invented it, and may have just meant he was very good at, or he revived big budget film making, or something.

      3 replies 0 retweets 2 likes
    3. Arthur Chu‏Verified account @arthur_affect 27 Apr 2020
      Replying to @obsidian_andy @nberlat

      It's the business model of the "summer blockbuster", one big simultaneous wide release after building hype through TV advertising

      3 replies 2 retweets 17 likes
    4. Arthur Chu‏Verified account @arthur_affect 27 Apr 2020
      Replying to @arthur_affect @obsidian_andy @nberlat

      It's notable because the reason GwtW's record is so ridiculously high is that it's the "blockbuster" of a different kind of era Back in the day they would give GwtW a re-release every ten years, where it would top the box office each time as a "tradition"

      1 reply 1 retweet 13 likes
    5. Arthur Chu‏Verified account @arthur_affect 27 Apr 2020
      Replying to @arthur_affect @obsidian_andy @nberlat

      In its initial release in 1939 it was released as an advance-screening roadshow for like six months all over the country (charging double the normal ticket price at theaters) before its actual opening in wide release in 1940

      1 reply 1 retweet 5 likes
    6. Arthur Chu‏Verified account @arthur_affect 27 Apr 2020
      Replying to @arthur_affect @obsidian_andy @nberlat

      I mean, it's just a time period when TV didn't have nearly as much market penetration so people just went to the movie theater a lot more It was much easier to build the hype train by actually showing the movie in select theaters, and you could keep them coming back a lot easier

      1 reply 1 retweet 8 likes
      Arthur Chu‏Verified account @arthur_affect 27 Apr 2020
      Replying to @arthur_affect @obsidian_andy @nberlat

      Ironically GwtW running up the box-office gross score stopped in 1971, four years before Jaws created the new "summer blockbuster" model (that depended on "trans-media" coordination with TV advertising etc) GwtW's next "re-release" was finally being televised on NBC on 1976

      8:21 PM - 27 Apr 2020
      • 1 Retweet
      • 7 Likes
      • Madeline Fawn amanasleep Amelia Parody Account (but also her real account) Infinite Social Justice 🏳️‍🌈🇵🇷 Robert S. Hamer Danny O'Sullivan Jesse Scaryland Noah Berlatsky
      1 reply 1 retweet 7 likes
        1. New conversation
        2. Arthur Chu‏Verified account @arthur_affect 27 Apr 2020
          Replying to @arthur_affect @obsidian_andy @nberlat

          So you have to take these changing consumer habits into account when calculating how "popular" a movie objectively is, like no movie could possibly have a similar box office gross to GwtW today because buying tickets to movies has shrunk so much as a portion of spending generally

          2 replies 0 retweets 8 likes
        3. Arthur Chu‏Verified account @arthur_affect 27 Apr 2020
          Replying to @arthur_affect @obsidian_andy @nberlat

          (That said, the fact that Gone with the Wind got such huge TV ratings when it was first televised and also sold so many VHS copies means it probably is the most popular movie of all time even taking that into account Which sucks because it's so goddamn racist)

          0 replies 1 retweet 9 likes
        4. End of conversation

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