Spielberg is credited with inventing the blockbuster...but Gone With the Wind is still the best selling film of all time, right?
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I mean, it's just a time period when TV didn't have nearly as much market penetration so people just went to the movie theater a lot more It was much easier to build the hype train by actually showing the movie in select theaters, and you could keep them coming back a lot easier
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Ironically GwtW running up the box-office gross score stopped in 1971, four years before Jaws created the new "summer blockbuster" model (that depended on "trans-media" coordination with TV advertising etc) GwtW's next "re-release" was finally being televised on NBC on 1976
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