Spielberg is credited with inventing the blockbuster...but Gone With the Wind is still the best selling film of all time, right?
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In its initial release in 1939 it was released as an advance-screening roadshow for like six months all over the country (charging double the normal ticket price at theaters) before its actual opening in wide release in 1940
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I mean, it's just a time period when TV didn't have nearly as much market penetration so people just went to the movie theater a lot more It was much easier to build the hype train by actually showing the movie in select theaters, and you could keep them coming back a lot easier
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