What is brand loyalty like in the Nordic countries? CNBC revealed Iceland is by far the largest purchaser of Dominos pizzas in the Nordic countries and most Icelanders are vaguely embarrassed about it
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Marketing seminars use Domino's as an example of changing industry standards via resetting customer expectations Before the 80s, food delivery service existed but was uncommon and seen as undesirable because it was unreliable
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You'd be pushed to the back of the order queue and the drivers were seen as incompetent and negligent etc because ordering delivery was for a captive audience of people who were housebound and had no choice
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