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Theory: In our ancestral environment, the link between bad idea and failure is obvious and we adjust our psychology accordingly in order to survive. In our complex modern environment, the link between bad ideas and failure is not obvious and so they are retained and proliferate.
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most ideas end up divorced from their contexts Think map and territory Ancestral environment held the territory constant so the map was pretty much always right. Now maps can travel, the map that worked for you might not work for me
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