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NEW: Amazon is the latest platform to recruit influencers to post short verticals videos in an effort to compete with TikTok and attract consumers. Influencers with access to Inspire shared how it works and how much Amazon offered

Amazon is paying influencers to test its new TikTok competitor, Inspire. Creators with access break...

Influencers with access to Amazon's new vertical video feature share how it works and how much they were paid to make short video content.

Coffeezilla

@coffeebreak_YT

Feb 3

The entire project is fake, and if you "Mint it", it takes you to website devoted to all the scams he's done in the past. sourznft.com/dillondanis/

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19.2K

Cadie Thompson

@CadieThompson

Feb 3

Reddit employees who lost their jobs are livid that the company is painting them as low performers: 'A cruel and dishonest way to kick a person when they're down' via

@dwhate

@SydneyKBradley

Reddit employees who lost their jobs are livid that the company is painting them as low performers:...

Recent job cuts at Reddit have confused and upset some insiders, who don't understand their scope or how they were decided.

New from

and

: Reddit employees who lost their jobs are livid that the company is painting them as low performers: 'A cruel and dishonest way to kick a person when they're down'

Reddit employees who lost their jobs are livid that the company is painting them as low performers:...

Recent job cuts at Reddit have confused and upset some insiders, who don't understand their scope or how they were decided.

Thank you to

for including me in this

@BusinessInsider

story! Read here:

Influencers pick their 14 favorite creator-economy startups that help them monetize, grow their...

Creator startups equip influencers with the resources they need to succeed. Some help creators get paid while others help them make new connections.

👀👀👀

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Kevin Parry

@kevinbparry

Feb 2

YouTube Shorts ad revenue launched today. Here are my numbers pre-today – $1/million views. I’ll update tomorrow when Shorts ad rates come in!

Show this thread

Insider Tech Business

@insidertechbiz

TikTokers who thought they'd never try YouTube are embracing it as it rolls out ad-revenue sharing on short videos

TikTokers who thought they'd never try YouTube are embracing it as it rolls out ad-revenue sharing...

TikTok was the main platform for these creators, until 2023. Here's why they're switching to YouTube, where they say they can make more money.

Lia Haberman

@liahaberman

YouTube is used by 88% of Gen Zers, significantly more than any other platform. Instagram comes second, while TikTok and Snapchat tie for third

Ann-Marie Alcántara

@itstheannmarie

Marketers Turn to Meme Accounts for Humor, News and Group Therapy

marketers are using meme accounts to bond, spark controversy, post jobs and even sell merch. let me know when they branch out into creating party games and SXSW panels. fun story from

@PatrickCoffee

wsj.com

Ad industry meme accounts have evolved from sharing crude jokes to breaking news and helping marketers find jobs.

Jake Curtis

@JakeCurtis

Where can you see your Shorts revenue?

Kali Hays

@HaysKali

Jan 31

Scoop: Snapchat/Snap has a plan to get money from users who want to restore a broken Snapstreak, a feature behind why a lot of ppl keep using the app. Honestly tho now, will users pay for it?

Snapchat has a plan to start charging users to restore broken Snapstreaks

Parent company Snap has lately been attempting to monetize Snapchat in new ways as it struggles to grow advertising revenue.

Problems Inside Facebook Gaming’s Black Creator Program; Meta Expects Revenue to Drop

Mahira Dayal

@mahiradayal

Jan 31

Creators in Facebook's $1m program for Black gamers said staff was sometimes disengaged. For instance, they said it was hard to push for recognition during Black History month. "...a lot of us were waiting for that contract to run out." New from me:

theinformation.com

On Monday, I reported that Meta Platforms has reduced the contracts it paid out to creators on its game-streaming service Facebook Gaming. As part of my reporting, I confirmed that Meta let its Black...

HBO's 'The Last of Us' adaptation is a milestone for LGBTQ gamers

Kalhan

@KalhanR

Jan 30

Episode 3 of “The Last of Us” left some queer gamers shook. This week, the show focused on Bill and Frank, a gay couple mentioned only in passing in the game. One gamer described to me what the episode represented in one word: “Hope.” #TheLastOfUsHBO

nbcnews.com

LGBTQ gamers who spoke with NBC News said the third episode of the series, focusing on a queer romance, gave them hope for the future of video games.

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Your therapist shouldn’t be on TikTok

Sarah Manavis

@sarahmanavis

Jan 26

I wrote about the unhinged therapists making videos about their clients on TikTok, and how social media has smoothed over the ethical issues of certain professions turning their jobs into content

newstatesman.com

On social media, therapists are turning consultation room conversations into memes. It’s a sinister trend.

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14.6K

Thomas Maxwell

@tomaxwell

Jan 26

Contract workers for YouTube Music told me that contracting firm Cognizant's return-to-office policy was announced in retaliation to their unionization with the

@AlphabetWorkers

union last year. businessinsider.com/youtube-music- Cognizant denies the allegations.

YouTube Music contractors say they're facing retaliatory moves from Alphabet after they voted to...

YouTube Music contractors say they're being forced them back to the office as retaliation over unionization. Many don't live anywhere near Austin.

Google workers created an aspirational TikTok genre by chronicling their glitzy, perk-filled lives....

Tanya Chen (Alpha Male)

@tanyachen

Jan 25

another sad but fascinating sign of our times: Google employees who went viral for their aspirational work-day vlogs are now pivoting to "life after layoff" videos excellent read from

@Geoff_Weiss

insider.com

"A day in my life working at Google" TikToks became their own genre. Now creators are pivoting to an emerging trend chronicling the aftermath of layoffs.

NEW:

has created a new C-suite position centered on influencers. Ashley Rudder, the firm's first global chief creator officer, explains why her role needed to be built & why other companies should follow suit. Read exclusively on

@BusinessInsider

I'm the first 'chief creator officer' at my company. Here's why I think more C-suite roles should...

Whalar's Ashley Rudder is leading with her new C-suite role focused on influencers and brands. She explains why other companies should follow suit.

Dan Whateley

@dwhate

Jan 25

Here's what TikTok and ByteDance spent on federal lobbying last year, and what bills they tried to influence

TikTok and its parent company’s US lobbying spend reached $5.4 million in 2022 as it tackled topics...

TikTok and ByteDance continued to spend on lobbying in 2022 as the companies sought to influence topics like data privacy and a bill to ban its app.

morgan sung

@morgan_sung

Jan 24

shannon is so talented and has such an eye for spotting stories before anyone else. hire her!!

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Shannon Liao

@Shannon_Liao

Jan 24

welp, it's official! I've been laid off from @washingtonpost @LauncherWP, alongside some of my talented and hard-working colleagues. I'll be looking for work and trying to figure out next steps from here. thank you so much for following along until now

Show this thread

Councilmember Sasha Renée Pérez

@SashaReneePerez

Jan 22

To have this tragedy occur on Lunar New Year weekend, makes this especially painful. Monterey Park is home to one of the largest #AAPI communities in the country. This is a time when residents should be celebrating with family, friends and loved ones - not fearing gun violence.

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Lia Haberman

@liahaberman

ICYMI: We're Living In a Social Tug of War

We're in a social tug of war — TikTok runs an ad highlighting themselves as a Google search alternative so YouTube announces a test improving location tagging on Shorts 🙄

liahaberman.substack.com

Here's what happened on social media this week, January 20, 2023

Shriya Bhattacharya

@ShriyaB_NYC

Source request: looking for TikTokers who have decided to try posting on YouTube for the first time this year. If this sounds like you or someone you know, please DM me or

@martabiino

for an upcoming

@BusinessInsider

story!

Emily Baker-White

@ebakerwhite

TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral

Our latest: Employees at TikTok and ByteDance have access to a secret back-end button that can make any video go viral, immediately pushing it to more viewers. The practice, which TikTok has never disclosed, is known internally as “heating.”

forbes.com

TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos “achieve a certain number of video views,” according to six sources and documents reviewed by...

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Did you know Amazon is releasing its own TikTok competitor? Before Amazon released the feature, it turned to its influencer program to ramp up content. Influencers with access share how it works and how much Amazon paid them to post

Amazon is paying influencers to test its new TikTok competitor, Inspire. Creators with access break...

Influencers with access to Amazon's new vertical video feature share how it works and how much they were paid to make short video content.

Lindsey Gamble

@LindseyGamble_

A good read on Amazon's new TikTok-like feature in Inspire and how it's incentivizing creators to use it. I had the opportunity to share my thoughts as well. Thanks

! 🙏🏿

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Show this thread

morgan sung

@morgan_sung

nbcnews.comAndrew Tate said he broke a woman’s jaw and that his business was a ‘scam’ ahead of Romanian chargesBefore his arrest on suspicion of human trafficking, Andrew Tate bragged about how he conducted his webcam sex business.

a deep dive from me and

@kattenbarge

into years of Andrew Tate's content, where he bragged about recruiting women into his webcam sex business, withholding their wages, and evading law enforcement

The following media includes potentially sensitive content. Change settings

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Matt Navarra

@MattNavarra

Amazon Is Paying Influencers to Use Inspire, Its TikTok Competitor One influencer says they were offered $250 for every vertical video uploaded that was less than 30 seconds (up to 10 videos).

Amazon is paying influencers to test its new TikTok competitor, Inspire. Creators with access break...

Influencers with access to Amazon's new vertical video feature share how it works and how much they were paid to make short video content.

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Walker Williams

@walkeriwilliams

At some point, I would love to share the story of what happened at Teespring/Spring and why I left in 2019 to start Fourthwall (as well as all the madness that followed in the subsequent years)... 1/

Show this thread

Amazon is rolling out a TikTok competitor in its app to capitalize on social shopping. Ahead of the launch, the e-commerce giant paid influencers to make content for the new feature. Here's what those incentives looked like

Amazon is paying influencers to test its new TikTok competitor, Inspire. Creators with access break...

Influencers with access to Amazon's new vertical video feature share how it works and how much they were paid to make short video content.

YouTube returns as the title sponsor of VidCon after TikTok's one-year stint

Tara Walpert Levy

@tarawlevy

Jan 18

Looking forward to returning as title sponsor for this year’s

@VidCon

. See you in Anaheim this summer!

@youtube

nbcnews.com

The convention will return to the Anaheim Convention Center in California from June 21 to 24.

who just joined our team reporting on the creator economy !!

Quote Tweet

nhari

@nharidjan

Jan 12

i'm looking for submissions for the top creator economy startups in New York. accepting names until jan 20th! businessinsider.com/seeking-nomina

Scoop from

and

: TikTok is quietly testing a podcast feature that allows users to listen to audio in the background

TikTok is quietly testing a podcast feature that could make the app a bigger challenger to Spotify...

TikTok is trialing a feature that lets users listen to a video's audio in the background, positioning the company to compete with YouTube and Spotify.

Dan Whateley

@dwhate

Jan 17

New: TikTok is testing a podcast feature that allows users to listen to a video's audio in the background. story w/

@SydneyKBradley

TikTok is quietly testing a podcast feature that could make the app a bigger challenger to Spotify...

TikTok is trialing a feature that lets users listen to a video's audio in the background, positioning the company to compete with YouTube and Spotify.

Scoop from

and

: Spring, the creator-focused merchandise company formerly known as Teespring, has laid off a number of people who worked at its production warehouse and is shutting down the facility

Creator merch company Spring has laid off staffers and closed its Kentucky production facility

Spring, which was recently acquired by Amaze, closed its Kentucky warehouse at the end of December after failing to find a buyer for it.

Jan 13

Know more? Contact me or Sydney Bradley at aperelli@insider.com & sbradley@insider.com

"In the end, all they cared about was the creator platform that was built, not the facility that gave them their livelihood, or the people in that facility who made it happen every day," a former staffer said.

Creator merch company Spring has laid off staffers and closed its Kentucky production facility

Spring, which was recently acquired by Amaze, closed its Kentucky warehouse at the end of December after failing to find a buyer for it.

"...unfortunately, no buyer has come forward and our volumes cannot support the cost of running the facility. Without a buyer, we have had to make the difficult decision to close the facility effective December 30, 2022," the company emailed staff.

Creator merch company Spring has laid off staffers and closed its Kentucky production facility

Spring, which was recently acquired by Amaze, closed its Kentucky warehouse at the end of December after failing to find a buyer for it.

The software company Amaze announced in November that it had acquired Spring.

Creator merch company Spring has laid off staffers and closed its Kentucky production facility

Spring, which was recently acquired by Amaze, closed its Kentucky warehouse at the end of December after failing to find a buyer for it.

SCOOP: Spring, the creator-focused merchandise company formerly known as Teespring, has laid off a number of people who worked at the company's production warehouse and is shutting down the facility

Creator merch company Spring has laid off staffers and closed its Kentucky production facility

Spring, which was recently acquired by Amaze, closed its Kentucky warehouse at the end of December after failing to find a buyer for it.