Facebook *is* a malicious actor.
Until you understand this, the rest of your analysis is based on a false premise and thus moot.
#surveillancecapitalismhttps://twitter.com/YohkoHatada/status/973281920548327425 …
(But then again Wired is on the same bandwagon as the Center For Humane Technology—i.e., they’re both run by people who are neck deep in being part of problem who are now trying to own the solution in a manner that doesn’t pose a real risk to Silicon Valley’s core business.)