(Of course, the blame doesn’t just lie with Google but with every dev that embeds anything from Google—Google Analytics, YouTube videos, etc. Ethical developers could fix this tomorrow by switching from Google Analytics to Piwik, from YouTube to Vimeo with a custom player, etc.)https://twitter.com/aral/status/958785399521972229 …
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Even if the site doesn’t have a Google tracker, they’re still tracking most people who sign into Chrome.
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In the wild we observe the same: Google third-party services reaches 78% of organic web traffic. They also run 8 of the top 10 furthest reaching trackers.https://whotracks.me/trackers.html
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