Exactly how we try to do it w/@FlyDuo. We're very intentional about bein responsible/respect ppl/privacy. Thnx peeps like @aral. #FlyDuoChathttps://twitter.com/FlyGirlFMP/status/880233859081576448 …
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I feel ya...regarding capturing user info, yes 100%. Our focus around targetting with the idea of listening to what customers want
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Meeting them where they're at. And also understanding who our audience/client is in a real way
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The idea that no biz is a direct match/nor appeals to every single client.
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So to target in this instance is knowing who our ideal match is as a client/customer than focusing on doin things that work w/that in mind.
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Ex: if I know my biz makes products specific for Mom's w/5yo kids who
soccer my marketing and content writing will b informed by that. -
Ah, right: so not using behavioural advertising but targeting content via copy, etc.? That’s cool.
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Yes. Exactly.
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Not focusing on tracking to get results but on being more tightly focused for what matters to the folks who are our actual legit customers.
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I thought of you cause tracking portion is what most ad/marketing pros will focus on. Where as we're putting primary focus on being aligned.
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Not that metrics don't matter; but in respecting ppl's data; as marketers/designers; we gotta understand that the ethical part is important.
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Which brought me back to your info and talks on ethical design.....my thoughts are kinda long winded. My bad on that, been a loong day here.
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Any way, hope that clarifies where I was coming from tho. Thnx man. Have a great day. I'ma dip out for now and get some sleep. Talk ya soon
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’night ’night :)
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