The ad-pocalypse cometh (from @profcarroll's essay https://medium.com/series/72fe55f06e3f …)pic.twitter.com/RgLyh6mEJe
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I guess when you launch a platform dubbed @medium, it's cuz you literally want to control the medium.
* Obvious *
If it is not rare, and it is also not well done, the only choice left is to call it medium.
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