Creating addiction is not a success criterion in ethical design. It is a success criterion in #SurveillanceCapitalism where you farm people.https://twitter.com/aral/status/845568294891474944 …
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Creating addiction is not a success criterion in ethical design. It is a success criterion in #SurveillanceCapitalism where you farm people.https://twitter.com/aral/status/845568294891474944 …
Don’t design your apps to addict people or target those with addictive personalities. Design them to be useful when needed. #EthicalDesignhttps://twitter.com/aral/status/845570570058170370 …
The reason addiction is a design goal in Silicon Valley is because an addicted “user” = more data = greater profit.
#SurveillanceCapitalismhttps://twitter.com/aral/status/845570783485284353 …
To be fair, people have used ‘addictive’ with videogames to just mean enjoyable for a long time.
Fair to whom? Games by the likes of King use addiction to milk thousands from those with addictive personalities.
Let’s be fair to those who these companies target for addiction and call this shit out.
‘Compelling’ might have been a more appropriate choice of word.
The practice, not the word choice, is the issue. Manufacturing addiction is a cornerstone of people farming—addiction = more data
Fair enough, what practices then does the course promote? Or are we just objecting to the title?
Read Nir Eyal’s book (Hooked) if you have a strong stomach. It’s one of the bibles of “addictive design”.
Sounds awful. Hey, I’ve played games since the C64. I find many mechanics in mobile and social games (notifications, IAP etc)…
And this is a prime example of how the term "UX" has been co-opted to mean "high conversion" instead. Disgusting.
@BillSeitz @interacting well at least they admit it, instead of wrapping it in "engagement" wrapper
Not personally a big fan of gamification though. Usually boils down to clunky badge mechanics.
what is the difference between this and the entire Marketing industry which came before it? ethics & profit don't mix
You should rather encourage the knowledge spread. So people eventually become resistant to those new "antibiotics" ;)
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