Decoration (n): Making an otherwise unpalatable business acceptable via misdirection using aesthetics & emotion. Often confused with design.https://twitter.com/aral/status/834721351567077376 …
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Decoration (n): Making an otherwise unpalatable business acceptable via misdirection using aesthetics & emotion. Often confused with design.https://twitter.com/aral/status/834721351567077376 …
Emotional connection is the key. Those doodles make the data-driven (brutal) business ‘feel’ like it would be about family values.
Most likely they are also A/B testing those doodles to see how people interact with them… and how to increase emotional connection.
How could they, I mean the doodle is so cute :P
I know, right? ;)
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