It’s the same with the word “data”. If we use the same word to mean information about people and information about rocks, there’s a problem.https://twitter.com/aral/status/808582483923107840 …
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You're right - words are used to abstract away from the actual consequences of decisions being made, like: https://www.youtube.com/watch?v=XBmJay_qdNc …
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...which is why I try to call them People and the practice of making something for them is simply Digital Design
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companies adopt internal language to create a psychological distance b'w themselves and customers - to ensure rational decisions (1/2)
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this same distance is often the root cause of a company's inability to deliver anything resembling a good customer experience (2/2)
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@mpotra totally. Been saying this for a while.Thanks. Twitter will use this to make your timeline better. UndoUndo
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My opinion here is that "user" is fine, but the fact that many stop at it and don't go beyond, thinking of people, is wrong.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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