@PaulBernalUK Imposing higher costs on these bastards, at scale, will hurt much more than ad-blocking (which is a zero cost penalty).
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How is ad (more precisely tracker) blocking zero-cost for behavioural advertisers?
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In the sense that; it incurs no cost if no ad is served. Whereas false data, false clicks, requires them to spend money
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Faced with volumes of false data, admongers have to invest in authentication and data cleansing.
End of conversation
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