In other words he’s saying “corporate surveillance is OK, do it, just be clever about it and don’t reveal your hand”https://twitter.com/WarrenWhitlock/status/754215510628245504 …
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If you get a moment, see https://ind.ie/beyond-the-clouds … (or, for a summary: https://ar.al/notes/the-nature-of-the-self-in-the-digital-age/ …)