Instead of a “startup”, build an indie: an independent, sustainable, long-term business with a social conscience. https://ind.ie/manifesto
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Replying to @aral
And if you’re already doing this, don’t call it a startup. Because you are better than a startup & you don’t need to strengthen their brand.
1 reply 2 retweets 6 likes
(Remember that Google et. al. are spending to the tune of $100M in UK alone to further the “startup” brand & secure their long tail.)
3:04 AM - 19 Nov 2014
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