“Ask: how do companies make money…follow the money.” You are not our product says @tim_cook
https://m.youtube.com/watch?v=Bmm5faI_mLo …pic.twitter.com/Qq6Ka5qnQR
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I get this question all the time: ‘isn’t Apple the same?’ … ‘why didn’t you criticise Apple?’ The answer is no, they’re not the same.
Yes, they’re a closed/proprietary ecosystem but don’t mistake that for having the same business model as Google, Facebook, etc.
The difference is that if Google stopped spying on people, they’d go bankrupt tomorrow. Apple don’t have to and wouldn’t miss a beat.
Apple’s competitive advantage over Microsoft was user experience; it’s competitive advantage over Google is privacy. Will prove as pivotal.
And UX and privacy are intimately related.
A spyware company like Google has to design for two audiences with orthogonal needs—that’s a huge UX handicap compared to designing for one.
@aral looks like I will be seeing you next week in Amsterdam!
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