Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to reach 50% of its total lifetime engagement)
Twitter: 20 mins
Facebook: 5 hrs
Instagram: 20 hrs
LinkedIn: 24 hrs
YouTube: 20 days
Pinterest: 4 mos
Blog post: 2 yrs
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Just a methodological point: if you only look at "classics" you'll likely get a pretty skewed idea of the overall trend. Classics are, by definition, texts with a longer half-life. E.g. I'm sure that Jurassic Park sold more copies in the year it came out than Ulysses ever did.
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they’re the evergreen segment
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