This is super interesting. Is there research behind these numbers or are they estimates?
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I took midpoints from the latest numbers cited by a couple of niche consulting firms, but I can't vouch for the quality of their process (linking below). Trying to substantiate these + answer a few related questions comparing these platforms.
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academic paper: 5-10 years
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If we broaden outside what’s shared on social media traditionally, some really interesting content and respective half-lives. Like academic papers you mention, Look at the classics in novels, songs / albums, TV shows in syndication.
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I measured this on Instagram and it’s more like 60 minutes for Instagram. Unless they’ve totally changed it since 2016.https://blog.takumi.com/the-half-life-of-instagram-posts-3db61fb1db75 …
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Very interesting, thanks for sharing. Still trying to substantiate the data I found though more recent and similar across multiple sources. But have found conflicting times for YT/FB ... all comes down to controlling for process / formula. Have you seen other differences?
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How many likes and retweets did you get for this in the first 20 mins?
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The best question — not many! Outliers everywhere
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// New here.
Twitter: 20 mins
Facebook: 5 hrs
Instagram: 20 hrs
LinkedIn: 24 hrs
YouTube: 20 days
Pinterest: 4 mos
Blog post: 2 yrs
