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Prikvačeni tweet
What are the most important levers of 'new media'? My initial answer offhand, please correct or add-on
Format: Audio, Text, Video, Immersive
Length: Short-form, Long-form
Timing: Synchronous, Asynchronous
Source: User-Generated, Produced
Network: Single-Player, Multi-PlayerPrikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
There are 2 primary ways to organize content: by topic and by creator. Twitter, Instagram, YouTube are creator-first. Reddit, Pinterest are topic-first. Consumers ask for both. Tiktok promises neither. What will prevail?
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Betting on the “nostalgia foods” category. Envision more CPG brands benching stagnant or low-performing products, only to revamp & relaunch like
@Dunkaroos at peak nostalgia.https://twitter.com/dunkaroos/status/1224417959948574721 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Tesla is the world's fastest growing *brand* Brand value of $12B, up 65% from last year. h/t
@BrandFinance 2020 reporthttps://twitter.com/JonErlichman/status/1224409104946364417 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Cool related graphic on film genre popularity from 1910 - 2018, check out growth for documentaries
h/t @boknowsdatapic.twitter.com/atRwDo6S4c
Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Lots of talk of
@taylorswift13’s#MissAmericana
.
Documentaries are in the zeitgeist.
Streaming platforms are key (Netflix recommends + normalizes them). Plus more cinematic storytelling, series formats, people-focus (vs. topic). Expect more growth in fact-based entertainment.Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Sources: Took midpoints from latest numbers cited by a couple of niche consulting firms -- can't vouch for the quality of their process (linking below). Trying to substantiate these + answer a few related questions comparing these platforms.https://twitter.com/anutopiaa/status/1222317004062896128?s=20 …
Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
@alexisohanian best guess on the half-life of a reddit post?
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Appreciate the shares + thoughtful replies / questions
More to come longer-form but philosophical take:
The half-life of a piece of content is the half-life of a 1:many conversation.
A 20 min conversation is a coffee chat.
A 2 yr conversation is a relationship.https://twitter.com/anutopiaa/status/1222039671494119424 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Anu proslijedio/la je TweetHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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[REPOST] Stupid phrase "streaming wars" confuses the goals/strategy behind Tech's OTT media focus In truth, SVOD is just a "battle" in the "ecosystem wars" - which are mostly asymmetrical & don't want to monopolize video, but all consumer data+time+spendhttps://www.matthewball.vc/all/minedmedia
Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Anu proslijedio/la je Tweet
Super interesting analysis which shows relative velocity of content:
@twitter is lightning@facebook is fast@instagram is speedy@linkedin is about the same@YouTube is steady@pinterest is slow blogs are molasseshttps://twitter.com/anutopiaa/status/1222039671494119424 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Great story on Overstock’s strategy shift
@nbashaw@geoffatkinson And an unexpected plot twist
“Now, Overstock is more focused on their crypto business, which started after I left. Last year they even said they’d consider selling the retail business “if it makes sense.’”’Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to reach 50% of its total lifetime engagement)
Twitter: 20 mins
Facebook: 5 hrs
Instagram: 20 hrs
LinkedIn: 24 hrs
YouTube: 20 days
Pinterest: 4 mos
Blog post: 2 yrsPrikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Betting on long-form passive video / TV as company / ambient TV. Tiktok is not this. "The TV you have on when you’re trying to catch up on email, when you’re getting the kids ready for school ... TV you watch when you tune into a channel rather than a specific show"
@jeremysliewHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Anu proslijedio/la je TweetHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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Anu proslijedio/la je Tweet
Thanks to
@lessin and@rsg for sharing some deep insights about social networks on the latest@villageglobal Venture Stories podcast with@eriktorenberg https://www.spreaker.com/user/10197011/sam-lessin-and-bobby-goodlatte-on-the-fu … Thread of my notes and takeaways...Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Anu proslijedio/la je Tweet
Managers need to understand how to lead their teams to create growth that can keep pace with ever-evolving technologies, industries, and customers. These 11 articles from Clay Christensen offer a roadmap.https://s.hbr.org/2RJqVRA
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
One of the best reads by
@Alex_Danco deconstructing social capital in SV. “A group that exists to confer social status will fall apart the minute that relative status within the group is made explicit. There’s real social value in the ambiguity.”https://twitter.com/joshelman/status/1221455993877327872 …Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Doing your homework on the 'history of a market' is hard. Who's succeeding Who's failing Who tried but failed Who almost tried And why If you define the market wrong, you're back to square one.
Hvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi -
Anu proslijedio/la je Tweet
Byte, followed by the SnapKit matchmaker Hoop are currently outranking all of the big tech companies on the App Store.pic.twitter.com/M9Lh8AxrBz
Prikaži ovu nitHvala. Twitter će to iskoristiti za poboljšanje vaše vremenske crte. PoništiPoništi
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