Anu

@anutopiaa

EIR & Fellow // Building + thinking consumer, media, & marketplaces // I root for the underdog, not the overcat 🐶 // New here.

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Vrijeme pridruživanja: svibanj 2014.

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  1. Prikvačeni tweet
    19. pro 2019.

    What are the most important levers of 'new media'? My initial answer offhand, please correct or add-on 🙏 Format: Audio, Text, Video, Immersive Length: Short-form, Long-form Timing: Synchronous, Asynchronous Source: User-Generated, Produced Network: Single-Player, Multi-Player

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  2. prije 14 sati

    There are 2 primary ways to organize content: by topic and by creator. Twitter, Instagram, YouTube are creator-first. Reddit, Pinterest are topic-first. Consumers ask for both. Tiktok promises neither. What will prevail?

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  3. 4. velj

    Betting on the “nostalgia foods” category. Envision more CPG brands benching stagnant or low-performing products, only to revamp & relaunch like at peak nostalgia.

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  4. 3. velj

    Tesla is the world's fastest growing *brand* Brand value of $12B, up 65% from last year. h/t 2020 report

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  5. 2. velj

    Cool related graphic on film genre popularity from 1910 - 2018, check out growth for documentaries 🧐 h/t

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  6. 2. velj

    Lots of talk of ’s . Documentaries are in the zeitgeist. Streaming platforms are key (Netflix recommends + normalizes them). Plus more cinematic storytelling, series formats, people-focus (vs. topic). Expect more growth in fact-based entertainment.

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  7. 29. sij

    Sources: Took midpoints from latest numbers cited by a couple of niche consulting firms -- can't vouch for the quality of their process (linking below). Trying to substantiate these + answer a few related questions comparing these platforms.

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  8. 29. sij

    best guess on the half-life of a reddit post? 🙏

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  9. 29. sij

    Appreciate the shares + thoughtful replies / questions 😊 More to come longer-form but philosophical take: The half-life of a piece of content is the half-life of a 1:many conversation. A 20 min conversation is a coffee chat. A 2 yr conversation is a relationship.

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  10. proslijedio/la je Tweet
    8. sij

    on —the platform where it originated—was a lost opportunity. TikTok productized it and is a major contributor to its engagement.

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  11. proslijedio/la je Tweet
    28. sij

    [REPOST] Stupid phrase "streaming wars" confuses the goals/strategy behind Tech's OTT media focus In truth, SVOD is just a "battle" in the "ecosystem wars" - which are mostly asymmetrical & don't want to monopolize video, but all consumer data+time+spend

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  12. proslijedio/la je Tweet

    Super interesting analysis which shows relative velocity of content: is lightning is fast is speedy is about the same is steady is slow blogs are molasses

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  13. 28. sij

    Great story on Overstock’s strategy shift And an unexpected plot twist 🧐🤯 “Now, Overstock is more focused on their crypto business, which started after I left. Last year they even said they’d consider selling the retail business “if it makes sense.’”’

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  14. 28. sij

    Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to reach 50% of its total lifetime engagement) 🧐 Twitter: 20 mins Facebook: 5 hrs Instagram: 20 hrs LinkedIn: 24 hrs YouTube: 20 days Pinterest: 4 mos Blog post: 2 yrs

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  15. 27. sij

    Betting on long-form passive video / TV as company / ambient TV. Tiktok is not this. "The TV you have on when you’re trying to catch up on email, when you’re getting the kids ready for school ... TV you watch when you tune into a channel rather than a specific show"

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  16. proslijedio/la je Tweet

    That time Kobe: A thread

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  17. proslijedio/la je Tweet
    26. sij

    Thanks to and for sharing some deep insights about social networks on the latest Venture Stories podcast with Thread of my notes and takeaways...

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  18. proslijedio/la je Tweet

    Managers need to understand how to lead their teams to create growth that can keep pace with ever-evolving technologies, industries, and customers. These 11 articles from Clay Christensen offer a roadmap.

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  19. 26. sij

    One of the best reads by deconstructing social capital in SV. “A group that exists to confer social status will fall apart the minute that relative status within the group is made explicit. There’s real social value in the ambiguity.”

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  20. 26. sij

    Doing your homework on the 'history of a market' is hard. Who's succeeding Who's failing Who tried but failed Who almost tried And why If you define the market wrong, you're back to square one.

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  21. proslijedio/la je Tweet
    25. sij

    Byte, followed by the SnapKit matchmaker Hoop are currently outranking all of the big tech companies on the App Store.

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